Thinly veiled excuse

Puddle Finishing School, Part IV Church Protocol from Momentum Studios on Vimeo.

One of the many 'projects' that have conspired to keep me from the blog of late, this year's 48Hours effort has made it to the Interweb. As you'll see, a slightly greater role this year than last, when I just lined up the location. A fun way to spend a weekend, good excuse to drink way too much V and hang out in a stunning old church, and fantastic to work with people who actually knew what they were doing. And we even made the regional finals.

Benefit of doubt

This billboard has recently appeared on the New Plymouth Fire Station, part of their nationwide campaign to cut back on the number of cooking-related fires. I'm at odds as to whether it's a shocking indictment on the state of spelling and grammar in current-day New Zealand or quite brilliant advertising creativity.

Of all the billboards and signs in and around town at the moment (and as anyone who has driven into New Plymouth from the airport recently can attest, there a an awful lot of them), it's the only one that anyone can remember, and certainly the only one that I've had cause to discuss with more than a few people (even if most of those discussions start for the wrong reasons).

I'm keen to run the 'thing of brilliance' line, as I'd imagine the Fire Service has a fairly limited advertising budget, and redoing signs is an expense they don't need.

Will be interesting to see if it gets amended any time soon.