A small project in developing a more user friendly map system for the Mountain Bike Park out at Makara has got me thinking about the London Underground Map, designed in 1933 by Harry Beck.
The simplified map is a deservedly enduring design classic, and has popped up in a few places - there's a framed version charting the history of popular music hanging in the Wellington Library, and Simon Patterson's Great Bear twists it into a smart comment on the evolution of contemporary knowledge.
Japanese interfact and strategy (love that term) thinktank Information Architects have a cool version based on the Tokyo subway that links the 200 biggest websites according to content classifications. Version 3 - due shortly - takes things to a whole new level, with layers based on the new map developed for the Swiss Train network.
The subject of these flash new layers? Brand Experience and Momentum - two concepts at the very heart of mountain biking.
Pic: sneak preview of Information Architect's Web trend Map v3.0.