Hastings has apparently rejected an Auckland (Big Little City) branding company's proposal to adopt 'Salt of the Earth' as it's borough slogan, which raises the question of whether or not New Zealand's small cities and towns actually need a slogan. I'll be able to answer this next month, when I take over the propaganda dept of one such small city, and raise that question at board level.
Of course it would be a real shame to miss out on such gems as Foxton: the Fox Town and the obtuse yet possibly quite brilliant Dunedin: it's all right here, and who would have thought that Hamilton's slogan was City of the Future. Still.
Cue sordid mental picture of mayors and local marketing managers meeting up and calling each other by their brand positioning statements. Dances with Wolves. Evidently a lot more influential that we gave it credit for.
Pic: Unnatural looking Kiwi in Naturally wonderful Rotorua.